Pricing

 Natalie’s Elf Shelf Holiday Store offers profit options ranging from 0% to 30%; however, we strongly encourage selecting a profit level between 0% and 20%.

Schools that run the sale as a service project typically choose 0%, 5%, or 10% profit in order to keep prices as low as possible for the children. Schools that wish to use the sale as a mini fundraiser may select 20%, 25%, or 30% profit.

That said, we do not recommend going above 20%, as higher profit levels can make items too expensive for kids. Please remember—this program is all about the children and giving them the opportunity to experience the joy of giving during the holiday season.

The online cash register will be pre-programmed with your selected profit level and ready to use!

 Natalie’s Elf Shelf provides price stickers to place next to each item, displaying the price based on the profit level you selected. We also supply four large price posters to display throughout the store.

SEE PRICE SHEET BELOW

This pricing has been updated for 2026.